A website that brings in enquiries
Modern, fast and mobile-friendly, with a contact form and a Google Maps business profile.
Chera Lab · Katarzyna Wójcik
Technology, images and people.Growing from the same roots.
I’m Katarzyna Wójcik - PhD in chemistry, project manager, rally co-driver and photographer. Chera Lab is my studio. I design websites and bring AI into small businesses, photograph events and run projects from idea to result. My mind has no drawers, only connections - like the roots of a tree.
Head in heels, heart in the forest.
Form no. 1 · field “occupation”tick all that apply
I don’t fit in one box. And that’s fine.
- Photographer
- Web designer
- Project manager
- Event and rally organiser
- Foundation co-founder
- Co-creator of the TIYATI brand
Each of these boxes feeds the others. Chemistry teaches process, business teaches decisions, motorsport teaches calm under pressure and photography teaches attention to people.
01
Websites and AI for business
Websites, online booking, automations and AI assistants. Especially for the automotive world - workshops, off-road tracks and event organisers.
See more ↓ 02Chera Lab Photography
Portraits and reportage from events, celebrations and rallies. Natural, with character.
See more ↓ 03Projects and events
I streamline processes, lead change and organise events - from conferences to rallies. Over 10 years in science and business.
See more ↓Why “Lab”? I hold a PhD in chemistry. To me a lab means method and precision: I know what I want to achieve, choose the right tools and measure the result. I work with technology the same way.
01Web & AI · Web design
Websites that have character.
I start with people and goals, not templates. I plan the structure, design the interface, add purposeful motion, test and keep improving. From cosmetics brands to service businesses, events and foundations.
01 / 05
drag or use the arrows
How I work
How a website with character is made
I don’t start by picking a template - I start with people and goals. Every stage ends with a concrete result you see and approve before we move on. That way there are no surprises at the end.
- 01
Conversation and analysis
I get to know you, your business and the people you speak to. We review the competition and answer one question: why will someone visit this site and what should they do there?
- Result
- Brief: goals, audience and scope
- Your part
- A conversation - ideally over coffee
- 02
Structure and UX
Before any colour appears, I design the logic: content architecture, user paths and wireframes. We know what goes where and why.
- Result
- Sitemap and layout wireframes
- Your part
- Layout approval
- 03
Content and photos
A website is only as good as its content. I help organise the copy, and I can take the photos myself - no stock smiles.
- Result
- Complete copy and photos
- Your part
- Knowledge of your business and materials
- 04
Character - UI design
Colour, typography, photography, space and detail. An interface true to your brand, not another off-the-shelf website.
- Result
- Key screens designed for desktop and mobile
- Your part
- Feedback and approval
- 05
Build and motion
Coding, mobile version, animations and micro-interactions. Motion guides attention and builds hierarchy - it doesn’t just “look nice”.
- Result
- A working site in a test version
- Your part
- You click and comment
- 06
Testing and launch
Different devices and browsers, loading speed, SEO basics and forms. Then the domain, publishing and analytics.
- Result
- Website live
- Your part
- Green light
- 07
Growth
A good website doesn’t end at launch. If the project needs it, I stay on for updates, content and further changes.
- Result
- A website that grows with your business
- Your part
- New ideas
01.2Automation and AI for business
Fewer calls and less paperwork. More customers.
I don’t sell consulting or courses. I build and implement things that save you time or bring in customers, then show your team how to use them. I work with small businesses: workshops, service companies, off-road tracks, service providers and local brands.
Booking without phone calls
Customers book a slot themselves and get a reminder the day before.
AI assistant on your website
Answers typical questions about prices, opening hours and availability - even at night and at weekends.
Less paperwork
Quotes, estimates and email replies from ready-made templates - in minutes instead of an hour.
Social media content
Facebook and Instagram posts prepared with AI. You just approve them.
Team training
2 hours of hands-on practice on your own tasks: how to use AI every day and what not to trust it with.
Before I start, I tell you straight what will pay off in your business and what won’t. If you don’t need something, I won’t sell it to you.
Pricing · fixed price, no surprises at the end
Start
PLN 2,400
2-3 weeks
- One-page business website
- Contact form
- Google Maps profile
Most popular
Business
PLN 5,900
5-6 weeks
- Website with up to 5 pages
- 1 automation: booking, AI assistant or quote templates
- 2 h of team training
AI at work
no website
PLN 3,900
3-4 weeks
- A conversation about what eats up your time
- 2 automations
- 2 h of team training
Care
subscription
PLN 390 / month
monthly
- Fixes and new content, up to 2 h a month
- Updates
- AI support
- For the first 3 businesses 20% off in exchange for a short review and permission to show the project in my portfolio.
- Payment 50% upfront, 50% on delivery.
- Everything is yours - website, domain and tools. You pay providers directly for paid services, with no markup from me.
- At most 2 new projects a month, so each one gets my full attention.
Step 1
Conversation
Write to me. We’ll set up a free 30-minute call.
Step 2
Proposal
Within 2 days you get a concrete proposal with price and timeline.
Step 3
Start
We start once you approve.
What in your business eats up the most time? Tell me in two sentences - I’ll reply within 24 hours.
Book a free call
02Chera Lab Photography · Photography
I don’t stage stories. I catch the moment.
It all started at rallies. When I wasn’t competing or organising off-road events, I didn’t want to stand on the sidelines doing nothing. So I bought a camera. That’s how my photography adventure began.
I photograph the extraordinary - usually in mud, dust and adrenaline. My camera goes everywhere with me: off-road rallies, ultra races, events and celebrations. Good photography is like good make-up: it brings out beauty without taking over the essence. See the portrait and reportage offer.
At a time when almost anything can be generated by AI, I do two things at once: I help businesses use AI wisely, and I keep in every frame that bit of soul no algorithm can fake.
-frames
-categories
0%AI in the frame
03Projects and events · Business
Change is a reaction. I know its chemistry.
My PhD in chemistry taught me to think in processes and test hypotheses. My MBA and DBA gave me the language of business. For over 10 years I have combined the two: I lead projects, operations and transformations, mainly in the pharmaceutical industry, where precision, pace and people all matter at once. I have run projects in Poland, Germany, the Netherlands and the USA.
01scienceDrPhD in chemistry · TU Chemnitz, magna cum laude
02businessMBAExecutive MBA · 2023
03businessDBADoctor of Business Administration · 2024
04practice10+years in projects and operations
05scale120M+PLN in projects managed
Science+Business+People→change that works
Business acumen
I understand numbers, risks and decisions. I turn strategy into budgets, timelines and measurable results - without losing people along the way.
- Strategy
- Budgets
- Decisions
Transformation and change management
Change is not a slide. It’s people. I help translate new directions, technologies and AI into how an organisation really works.
- People
- Technology
- Process
- Communication
Operations and projects
R&D, clinical trials, GMP, work with CMOs and CDMOs. I untangle complex topics, connect teams and deliver - from idea to implementation.
- R&D
- GMP
- PRINCE2
- Agile
03.2Events · Rallies · Motorsport
From idea to start line. And all the way to the finish.
I organise events with solid back-up and soul: from international scientific conferences and foundation events to rallies and motorsport events. I know motorsport from the inside - as a rally co-driver, photographer and organiser. This is where I want to grow new projects.
Rallies and off-road
Concept, route, logistics, people and safety. I know what a rally looks like to the crew, the organiser and the photographer.
Conferences and events
I have organised international scientific conferences. Today I coordinate events, training and foundation programmes.
Image and communication
One event can produce three things: the event itself, the photos and the website. Organisation, mud photography and web design in one pair of hands.
Idea→Concept→People→Logistics→Start→finish
Planning a rally, a company event or an event with character?
Let’s talk